MCA Nashville serviced “Rainbow,” the new single from Golden Hour, simultaneously to Country, AC, Hot AC, and Triple A radio on Monday (Feb. 11), following Kacey Musgraves' big Grammy night.
With a total of 53 stations adding the song, "Rainbow" marks Musgraves' highest first week add total in her career, according to Billboard. While Feb. 11 served as the official add date, enough country stations began playing the song last week in anticipation of her performance at the Grammys that the song debuted at No. 58 on Billboard’s Country Airplay chart posted Monday.
iHeart Radio's President of Entertainment Enterprises John Sykes also rallied the troops at AC and Country radio to get behind the song early, according to sources.
Lance Houston, program director of Big 95.5, WEBG/Chicago, began playing "Rainbow” last week. "It felt like the time was right to put it on the radio and see what we got," he explained. "I thought it was a great song and I know Kacey hasn't had a ton of success at country radio for a variety of reasons, but at the end of the day a good song is a good song and deserves to be played, and I think that's where this falls."
Ginny Brophey, program director of 101.7 The Bull, WBWL/Boston, said her station also jumped on "Rainbow" on Feb. 4 ahead of Musgraves' Grammy appearance.
"We are already playing the single, and listeners are loving it," Brophey said. "The Grammy win solidifies Kacey’s place in the country format. It’s different and sounds like nothing else on the radio right now. We’ve had a great response on the phones and social media for stepping out and believing in Kacey Musgraves early."
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