Saturday, December 8, 2018

Ellen DeGeneres Gets Her Own Spotify Hub


Usually it's Ellen DeGeneres who serves as host, but now Spotify is making a special welcome for the charismatic comedienne and talk show host on the music service.

DeGeneres gets her own hub on Spotify starting Friday. Within the hub, you can find her playlists including tracks from recent guests on her shows and her podcast "Ellen on the Go." Videos will hit the hub next year.

A music fan frequently prone to dancing on her daily show, DeGeneres said in a statement to USAToday, “I’m so excited to partner with Spotify on my very own music hub because music truly makes everything better. Well, music and salt.”

The deal represents Spotify's first long-term partnership and includes the music service being incorporated into the syndicated TV series.

The Ellen hub on Spotify is live now at Spotify.com/Ellen.

Spotify's team wanted to work with DeGeneres for a long time, said Dawn Ostroff, chief content officer at Spotify.

"It’s not that easy to find somebody who has a mission so similar to ours," she said. "She is sort of cut from the same cloth as us because both of our brands' ethos is about being able to let the power of music help build culture and community ... and to create opportunities for new voices and cultures to be discovered and enjoyed by millions of people."

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