Jim Otega |
Ortega joins Donna Halverson, Vice President of Affiliate Sales, who until now has been handling national sales single-handedly. The addition of Ortega is another indicator of LRN’s aggressive advance in providing exceptionally programmed 24/7 music formats, customer service, and maximum localization technology to the radio industry.
“Our goal at LRN is always to super-serve the needs of local broadcasters,” stated Swick. “Jim’s background gives him a clear understanding of how to help local broadcasters maximize the benefits of LRN’s 24/7 music formats and our proprietary Radio Velocity Control (RVC) system. I am delighted to welcome him to our growing team.”
“The team that Steve is assembling at LRN is top-notch, and its innovative Radio Velocity Control (RVC) system has revolutionized local control of 24/7 music format broadcasts,” said Ortega. “I’m very excited and honored to be a part of this forward-thinking company.”
A seasoned radio professional, Ortega has held sales management positions at Dial Global and Jones Media, and worked in sales at WGN, Chicago. He has experience as a media broker and is a graduate of the Broadcast Leadership Training (BLT) program from the National Association of Broadcasters (NAB).
LRN’s cloud-based Radio Velocity Control (RVC) technology delivers maximum custom localization and, integrates seamlessly into most existing playout systems, or can be used for all a station’s automation needs.
Jim Ortega will be based at LRN’s new programming and operations center in Denver and can be reached at 720-500-3810 and jim@localradionetworks.com.
AdLarge Media provides exclusive national ad sales representation for LRN’s 24/7 radio formats.
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