Infinite Dial: AM/FM Drives Audio In Vehicles

According to the latest Infinite Dial results, 82% of respondents ever tune in to AM/FM radio. That rate is the same as was reported in 2017, and down from the 84% in 2016.

AM/FM radio also took the crown as the most-used source of audio in cars. In 2018, 56% of the survey respondents said it was their top choice in audio, down from the 63% reported in 2016.

CDs and owned music collection were grouped together and have held a 15% share for the past three years. Online audio has shown growth in the last two years, reaching 9% in 2017 and 12% in 2018. Podcasts inched up from a 1% share of the replies to 3% in 2017, and it still commands that sliver.

Use of in-dash information and entertainment systems has been rising at a gradual rate. The latest results found that 15% of respondents have in-dash systems in their cars, which is an estimated population of 42 million.

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