Tuesday, March 7, 2017

Cumulus First to Test Technology That Enhances Concert Experience

Cumulus Media announces that 95.5 NASH ICON/WSM- FM in Nashville will be the first to test iDitty Interactive Souvenirs as an exclusive VIP credential for the LOCASH concert at 3rd & Lindsley in Nashville on March 14, 2017.

The fully interactive VIP laminates offer an enhanced concert experience for LOCASH fans, while connecting them with LOCASH, 95.5 NASH ICON and Reviver Records long after the event. iDitty VIP credentials also provide information about concert attendees for the station, label, band and event sponsors.

95.5 NASH ICON has partnered with iDitty Inc., the Nashville-based international technology company behind the customizable interactive souvenir laminates, Reviver Records and LOCASH to offer the interactive credentials to concert attendees. The iDitty Interactive Souvenirs will be offered to the first 500 fans in attendance. LOCASH’s March 14th Nashville concert is part of 95.5 NASH ICON’s Rhythm and Boots concert series and will raise money for the non-profit organization, Musicians On Call.

After the show, the station and LOCASH-branded interactive laminates will provide concertgoers with a long-term experience with LOCASH through music, videos, real-time photos, tour updates, social links, and the ability to purchase tour merchandise through the free iDitty app and online e-commerce platform.

The interactive laminates connect fans with 95.5 NASH ICON, LOCASH, Reviver Records and sponsors long after the concert, enabling them to receive alerts of upcoming shows, special ticket offers, meet & greets, merchandise discounts, news, behind-the-scenes photos and more.

Conveniently, fans can even transfer the music from the card to their iTunes account or music player. The iDitty credentials will also provide 95.5 NASH ICON, Reviver Records and LOCASH with information about download activity, fan demographics and will enable them to distribute Perk Alert notifications to fans long after the concert.

Charlie Cook, Vice President, Country, Cumulus Media, and Operations Manager, Cumulus Media-Nashville, said: “We are excited to introduce the iDitty souvenir to our audience at this show. This platform allows the station another opportunity to interact with our audience following the show.”

Hugh Kirkpatrick, Senior Vice President, iDitty Inc., said: "Charlie Cook, Cumulus, and NASH ICON are very respected names in Nashville and the music industry overall. Charlie is a true visionary. LOCASH and their fans are a perfect target demo. We are pleased to be working with such a great team of people."

The iDitty Interactive Souvenir as a merchandise item gives fans a sense of exclusivity by wearing a VIP badge around their necks, which normally only industry insiders would have. In return, After purchasing an artist's iDitty Interactive Souvenir card, fans simply install the free iDitty app on their mobile device, enter their email, scan the unique QR code on the back of the card, and the artist’s music or other uploaded assets are immediately delivered to the fan.

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