Nielsen’s RADAR 130, released Monday, shows that Westwood One continues to be the leader in audience and outpace the network radio marketplace in growth.
Nielsen’s quarterly RADAR report provides the standard measurement currency for selling and buying network radio. RADAR 130 data show:
- Westwood One holds the number one share in network radio audience, leading the industry in Adult 25-54 gross impressions for the 12th consecutive quarter.
- Westwood One’s average network audience is up 3% overall, representing the fourth consecutive RADAR survey that Westwood One’s 25-54 audience grew while outperforming the marketplace.
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