Mr. Master Adds 58 Stations In Last 4 Weeks

Mr. Master, Inc., a leading provider of content delivery to over 8,500 radio stations, Thursday announced it has signed on 58 new stations in the last four weeks utilizing Mr. Master’s revolutionary audio processing software solution, AIM (Automation Import Manager).

The new additions bring Mr. Master’s total number of AIM stations to a benchmark of 1,100 stations, including stations in 85 of the top 100 markets.

Newly signed affiliates include market-leading stations in New York City, Los Angeles, Philadelphia, Detroit, Cleveland and Atlanta. Mr. Master’s total number of AIM stations has grown from 100 to 1100 since Mr. Master introduced AIM to the marketplace in June, 2014.

Stu Jacobs

Stu Jacobs, President of Mr. Master, Inc., said: “We are thrilled beyond words with the acceptance of AIM in the industry.  Identifying the need and then fulfilling it successfully can be attributed to the hard work of our team and support from the national networks.  We have a great product that helps everyone from stations to advertisers.”

Bill Sagona, Director, Commercial Traffic/Operations, iHeartMedia/NYC, said:  “Mr. Master has completely streamlined our Network Barter and custom network orders workflow process.  What used to take countless hours per week between spot retrieval, spot entry, dubbing, and affidavits has been reduced to complete automation that requires virtually no maintenance after the initial setup.  We now have the ability to focus more on inventory management, and other pertinent commercial traffic tasks that are essential to NYC’s bottom line.”

Leo Cage, Director, Commercial Production, Cumulus Media-Oklahoma City, said: “AIM is the greatest thing ever!  It has saved us a ton of man hours each week and has taken our production to an even higher level. Instead of spending half my day dubbing, I can give the spots we actually produce in house the attention they deserve. Once you set up AIM, it absolutely runs by itself mistake free. You don’t have to download the spots each week, and nobody has to piggyback and dub them in each week. I’ve been able to use the people that were dubbing for things like real production.”

Cage added: “AIM even posts the affidavits automatically the day after the spots run. If there is a revision from the client, AIM handles it so no more revisions to deal with, and even handles make-goods if needed.  AIM is the real deal and has really upped our game.”

For more information, visit www.mrmaster.com or contact Maria Laing at 818.879.8349 or marialaing@mrmaster.com.