Fresno Ratings: Arbitron To Re-Issue Spring Ph2 Data

In a note to clients, Arbitron has announced it will be reissuring data for Phase 2 of the Spring’13 Survey Period.

According to Arbitron, the company has determined that six Fresno diaries were returned from a media-affiliated household. The reissued data will exclude data from those households.

The company says audience estimates reported for AC KJWL/K-Jewel 99.3 FM and Sports KFIG/ESPN 940 AM may be “substantially” affected while estimates for Oldies KYNO 1430AM may be affected to a lesser extent.

“Estimates to stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample,” according to Arbitron.

New data will be released on Monday, July 8 at noon Pacific.