Hallmark Channel will not renew its afternoon talk show
series Marie for a second season, the network announced Tuesday, according to multichannel.com
The daily talk show series, starring singer/TV personality
Marie Osmond, was launched last September as a replacement for The Martha
Stewart Show after the network pulled Stewart due to poor ratings. The network
said in a statement that it is moving in a different direction with its daytime
programming format toward more “lifestyle” like its Home & Family series.
However, Associated
Television International will take the series out into syndication for fall
2014.
"We always believed that in order for the Marie Osmond
talk show to flourish and resonate with viewers across the nation, we would
embark on a multi-platform strategy incorporating broadcast, cable and digital
opportunities," stated Jim Romanovich, ATI's president, worldwide
entertainment.
"Our initial exposure on Hallmark Channel provided the perfect launching ground, and we're delighted with the unprecedented media attention Marie and the program has enjoyed. Based on the interest and requests from many groups and key stations across the country, next fall, we're making Marie available to several outlets. We're excited to bring one of America's most beloved icons to viewers in a big way."
Hallmark will continue to air new Marie episodes through
August and then will offer encore episodes through the fall beginning Sept. 28,
said the network. It’s unclear what show will take over Marie’s afternoon
timeslot.
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