RADAR Report: Listeners Increase Y2Y

Arbitron Inc. announced Wednesday highlights from its June 2013 RADAR® 117 National Radio Listening Report. The report shows radio’s audience increased year over year, adding more than 430,000 weekly listeners. Radio now reaches 242.5 million listeners, or 92 percent of persons, age 12 and older, on an average weekly basis.

Additionally, daily time spent listening to radio among persons age 12 and older held steady versus the June 2012 RADAR report. People aged 12 and older who listen to radio spend approximately 2 hours and 36 minutes a day with the medium.

Arbitron says Radio continues to reach a large, diverse audience. According to the June 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups versus the June 2012 report, while the Black (non-Hispanic) audience remained steady year over year.

• Radio’s Hispanic audience aged 12 and older added 492,000 weekly listeners versus the June 2012 RADAR report. Radio reaches nearly 95 percent of Hispanic listeners aged 12 and older in an average week.
• Hispanic adults aged 18 to 49 showed the largest gains, adding 600,000 weekly listeners versus the year ago report.
• Radio now reaches 30.8 million Black (non-Hispanic) listeners, age 12 and older, in an average week, or 92 percent of this demographic.
• Radio’s Black (non-Hispanic) teen audience aged 12 to 17 remained steady versus the June 2012 report. Radio now reaches 90 percent of Black (non-Hispanic) teens in an average week.