Sister stations 102.7 KIIS-FM and 104.3 KBIG-FM edged
into a tie for first place in radio ratings for May, just a month after KBIG
had grabbed sole possession of the top spot for the first time, according to
figures released Monday by Arbitron and reported in the LA Times.
KBIG, the pop and rock station whose claim is "more
variety from the '90s till now," had been No. 1 in April among Los
Angeles-Orange County stations, after many months of either tying or lurking
just behind top 40 outlet KIIS, the longtime ratings leader.
But they tied again
in the May ratings period, each with a 5.6% share of the audience, based on the
survey of listeners from April 25 to May 22.
Both stations distanced themselves from the pack, each
increasing its share of the listening audience age 6 and older, jumping from
5.4% in April for KIIS and 5.5% for KBIG.
Third-place KOST-FM (103.5), the soft rock station, dipped
from 4.7% in April to 4.5% in May.
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During weekday morning drive — long thought to be radio's
most important time slot, when stations can attract and hold listeners for the
rest of the day — KIIS moved into a tie with KFI, with both claiming a 5.1%
audience share.
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| Bill Handel |
From 6 to 10 a.m. weekdays, KFI features local host Bill
Handel's program, followed by the first hour of Rush Limbaugh's national show,
and that pairing has had a near-stranglehold on the top spot for more than four
years. But lately, other stations have challenged that supremacy. Before 2013,
only three times did KFI's pairing not lead the morning ratings; already in
2013 it's been defeated twice and tied once, this past month.
In May, KIIS — which features Ryan Seacrest and co-host
Ellen K in the morning — jumped from third place, past alternative rock station
KROQ-FM (106.7), whose Kevin Ryder and Gene "Bean" Baxter slipped
from 5.2% to 5%.
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