Thursday, January 3, 2013

Greater Media-Boston Hires Pebbles for 96.9FM

Veteran Boston radio personality Pebbles has been named as the new morning show host of 96.9 FM in Boston. She officially joined the station on January 2, 2013 and has been busy preparing for the launch of her brand new show.

Pebbles, real name Susan Lynne Semedo,  is no stranger to the Boston radio market. She most recently was heard co-hosting the morning show on JAM’N 94.5 with Ramiro Torres. In addition, Pebbles also served as a news anchor, traffic reporter and entertainment reporter for the top-rated hip hop station where she spent the past 17 years.

“I am beyond thrilled to become a member of the Greater Media family, and am extremely grateful to Rob Williams for giving me the opportunity to continue my journey in radio doing what I love,” said Pebbles. “I am deeply thankful for the support of the listeners who have followed my career over the years and I hope that they will continue to support me in my new venture.”

“Pebbles has been a consistent top performer in Boston radio for years,” said Greater Media Market Manager Rob Williams. “I had the pleasure to work with her at JAM’N and I was pleasantly surprised that she was available to join our team as we launch our new station on 96.9 FM. Her on-air talents, her commitment to working in the Boston community, and her incredible personality make a rare combination.”

A graduate of Northeastern University, Pebbles has always had a deep and strong commitment to community. Over the years she has donated her time to numerous organizations such as the Girl Scouts, First Book Boston, and the Boys & Girls Clubs of Boston. With a passion for youth literacy, she started the program “Pebbles Reading Rockstars” to encourage kids to read more and develop a love of books. The Wareham native continues to visit classrooms as part of the literacy program. In addition, Pebbles is an aspiring children’s book author, is an avid reader, and movie buff.

She started her radio career in 1988 in Boston at WILD (AM) 1090, a station with a predominantly African-American audience, first as a midday on-air personality, before becoming part of the station's morning show.

In 1995, Pebbles left WILD for WJMN JAM'N 94.5, a Boston hip-hop FM radio station, to co-host the "Baltazar & Pebbles Morning Show." While Baltazar left the morning show in 2001, Pebbles remained at WJMN and was paired with Ramiro Torres to form the "Ramiro & Pebbles Morning Show."

She interviews celebrities and reports on traffic, news, and entertainment gossip, with segments including Entertainment Update, Fast Facts, and The Ladies Room. She is known for her "big-sister" aura at a station where 18 to 34-year-old women are the largest audience. Her Ladies Room segment includes advice for women on relationships, styles, and careers.

In January 2011, WJMN (FM) was ranked fourth in the Boston area, with 1,063,800 listeners, according to Arbitron.

Pebbles also runs her own communications company providing vocals for commercials, web presentations, audio books and phone systems.

December 6, 2012 marked Pebbles last day at Jamn945 after being released from her contract from Clear Channel.

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