According to Mark Walsh at Online Media Daily, the awards handed out by Gomez, a unit of Compuware that specializes in Web optimization, are based on three basic criteria: how fast a home page loads, how reliably it loads, and how consistently it loads across different locations, networks and times of day.
As part of its ongoing benchmarking, Gomez monitors more than 3,000 Web and mobile sites with more than 20 million tests conducted on a network of 150 Internet backbone locations and 150,000 desktop computers across the U.S.
In addition to media, Gomez named best-performing sites in several other categories.
Among them, Regions Bank had the top banking site; Fidelity took top honors among online brokers; United Health had the top health site; consumer electronics dealer Newegg was tops in retail; and Delta was No. 1 among airline sites.
MSNBC was cited as the most improved media site, improving its page load time 39%.
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