Read more here.A funny thing happened on the way from the revolution.
Since last August, when [Glenn Beck] summoned more than 100,000 followers to the Washington mall for the “Restoring Honor” rally, Beck has lost over a third of his audience on Fox — a greater percentage drop than other hosts at Fox. True, he fell from the great heights of the health care debate in January 2010, but there has been worrisome erosion — more than one million viewers — especially in the younger demographic.
He still has numbers that just about any cable news host would envy and, with about two million viewers a night, outdraws all his competition combined. But the erosion is significant enough that Fox News officials are willing to say — anonymously, of course; they don’t want to be identified as criticizing the talent — that they are looking at the end of his contract in December and contemplating life without Mr. Beck.
On the other side, people who work for Mr. Beck point out that he could live without Fox News. Unlike some other cable hosts, Mr. Beck has a huge multiplatform presence: he has sold around four million books, is near the top of talk-radio ratings, has a growing Web site called The Blaze, along with a stage performance that still packs houses. Forbes estimated that his company, Mercury Radio Arts, had more than $30 million in revenue.
How could a breakup between Mr. Beck and Fox News — a bond that seemed made in pre-Apocalyptic heaven — come to pass?
Must Read:
Beck's newssite "The Blaze" gives the story a spin.
No comments:
Post a Comment