Monday, March 7, 2011

Newsweek Relaunch Hits Newsstands Monday

Readers of Newsweek will get their first full dose of new editor Tina Brown today when her official relaunch hits newsstands sporting a new font and thicker paper, more photos and graphics, and articles covering a wider range of topics from politics to fashion, according to a story by Russell Adams at wsj.com.

The revamped issue features Hillary Clinton on the cover with an article inside about how the secretary of state has used her position to advance women's causes globally. The new Newsweek also lists 150 women who "shake the world," a prevailing theme in an issue that was timed to this week's "Women in the World" summit in New York.

Newsweek was acquired last summer by stereo tycoon Sidney Harman, who later agreed to combine the asset with the Daily Beast news-and-commentary website in a deal that made Daily Beast co-founder Ms. Brown editor-in-chief of the merged operation.

Executives said the tie-up of the two-year-old site and Newsweek would get both properties to profitability sooner and restore some of the publication's lost appeal among readers and advertisers that have abandoned it in recent years.

Ms. Brown, a former editor of Vanity Fair, the New Yorker and Talk, had already implemented a number of changes in recent weeks. The front section, previously called "Scope," has devoted more space to lifestyle topics like fitness, entertainment and food, while articles on fashion and art have crept into a feature section traditionally dominated by politics, economics and international affairs. Newsweek has also de-emphasized the essays that had become pillars of the publication over the past two years.

In 2009 Post Co., suffering steep financial losses that forced major job cuts at Newsweek, reoriented the magazine around opinion, moving away from the news and investigative articles that required reporters it no longer had.

Read more here.

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