Sir-Mix-A-Lot Launching New Radio show

Benztown has announced that it will distribute a five-hour Classic Hip Hop radio show, “Explicitly Old School with Sir-Mix-a-Lot” hosted by renowned rapper, songwriter and producer Sir-Mix-a-Lot.

“Explicitly Old School with Sir-Mix-a-Lot” plays the biggest Old School Hip Hop hits and artists from the ‘90’s to the early 2000’s, with features and celebrity interviews presented by host and hitmaker Sir-Mix-a-Lot, whose unique perspective, humor and broad appeal successfully crosses multiple genres, including Rhythmic, Urban and CHR formats.

The show was created and produced by Keith “Envius” Elliot’s CTC Creative. Envius, the former KDAY/Los Angeles and WMIB/Miami on-air personality, is also the creative mind behind the uber-smash Speed Bump Intros.

“Explicitly Old School with Sir-Mix-a-Lot” will launch as a one-hour weekday show, and is also available as a five-hour weekend show. It currently airs Monday through Friday from 12Noon-1PM on KUBE 93 FM (KUBE-FM) in Seattle and JAM’N 107.5 (KXJM-FM) in Portland, OR, and Saturdays from 7PM-12Midnight on 93.9 The Beat (WRWM-FM) in Indianapolis.

Masa Patterson, Vice President, Sales and Operations, for Benztown said: "Sir Mix A Lot is a true hip-hop pioneer and a natural talent. Partnering with him and Envius to bring this show to the masses was a no-brainer."

For more information and to hear a demo of “Explicitly Old School with Sir Mix-a-Lot”, contact Masa Patterson at Benztown at mp@benztown.com or (818) 842-4600.