“I’m thrilled to welcome Kenetta to our leadership team, and look forward to introducing her creative energy and brand expertise into everything we do,” said Fernandez. “We have a tremendous opportunity to expand the strength of our brands locally and nationwide, as well as define our long range position in the marketplace. I know Kenetta will play an instrumental role in the telling of our story to the industry.”
In this position, Bailey will be responsible for the marketing and brand positioning of CBS RADIO and its portfolio of 117 over-the-air stations and suite of digital products. Additionally, she will provide B2B marketing support, and work with the division’s Market Managers and station management to develop and coordinate strategy for their local marketing efforts.
Bailey most recently led her own consulting firm, KB Consulting where she worked with a variety of start-up businesses on subscriber growth, social media and branding from 2015-16. She also serves as an adjunct instructor at the Wharton School of the University of Pennsylvania in Philadelphia.
Previously, Bailey was Managing Partner and Chief Brand Strategist for GroupM’s Maxus agency (2014-15).