Apple Music Launches Half-Price Deal For Students

Since it launched in June last year, Apple Music has offered two pricing plans: a $9.99-per-month standard subscription, and a $14.99-per-month family plan for up to six people.

The latter enjoys a clear pricing advantage over Spotify, whose equivalent family promotion enables subscribers to gift loved ones premium accounts at a 50% discount.

(A standard family plan for six people on Spotify in the US, for example, would cost $34.99 per month. The same deal on Apple Music would cost less than half that amount.)

Now, Apple Music has added a third pricing option for subscribers (or ‘members’, as the Cupertino company insists on calling them).

And once again, it’s an offer that mounts a stiff challenge to Spotify’s menu of prices.

MusicBusinessWorldwide is reporting Apple Music’s Student Membership is launching in seven countries today, offering individual subscribers a 50% price discount.

It has just kicked off in Australia and New Zealand, and will arrive in the US, UK, Germany, Ireland and Denmark in the coming hours.

The nuts and bolts of the promotion is being handled by UNiDAYS, a student verification tech provider.

Those enrolled in an eligible university can either sign up to Apple Music for half-price (and get an additional three-month free trial as standard), or switch their current Apple Music sub to save $5 a month.