Streaming giants Netflix, Disney, and YouTube are actively exploring bids to challenge Fox for U.S. broadcast rights to the 2030 and 2034 FIFA World Cups, with the package potentially valued at $1.5 billion to $2 billion per tournament.
This marks a significant escalation from Fox's current $485 million deal for English-language rights to the 2026 tournament.
FIFA plans to sell the English- and Spanish-language U.S. rights as a single combined package for the next cycle, which is expected to drive up the price substantially due to the larger audience potential.
Amazon and Apple are also viewed as potential bidders, setting the stage for a competitive auction that could reshape how the world's biggest soccer event reaches American viewers. Bidding discussions are anticipated to begin within the next three months.
Major media companies see the World Cup as a premium live-sports asset capable of driving subscriber growth, retention, and engagement on streaming platforms. Netflix has already secured U.S. and Canadian rights to the 2027 and 2031 Women's World Cups, signaling its growing appetite for soccer. Disney brings its ESPN infrastructure, while YouTube leverages its existing FIFA partnership through 2026.
Major media companies see the World Cup as a premium live-sports asset capable of driving subscriber growth, retention, and engagement on streaming platforms. Netflix has already secured U.S. and Canadian rights to the 2027 and 2031 Women's World Cups, signaling its growing appetite for soccer. Disney brings its ESPN infrastructure, while YouTube leverages its existing FIFA partnership through 2026.