NBC News’ TODAY won in total viewers and the key demo A25-54 for the week of June 29-July 5 while remaining the #1 morning news program across the board season-to-date.TODAY averaged 2.827 million total viewers, leading GMA by +59,000 viewers (+2%) and CBS by +1.089 million viewers (+63%). The show ranked #1 in total viewers for the 24th consecutive week, marking its longest winning streak since April 2012.
- TODAY also delivered 568,000 A25-54 viewers, leading GMA by +113,000 (+25%) and CBS by +280,000 (+97%).
- TODAY Highlights#1 morning show across the board for the week and season-to-date.
- #1 in total viewers for the 24th consecutive week, the program’s longest winning streak since April 2012.
- Posted its 35th weekly win of the 2025-26 season.
- Delivered 23 consecutive weeks of year-over-year total viewer growth, the show’s longest streak since August 2011.
- Recorded the largest year-over-year total viewer increase among the broadcast morning shows (+160,000 / +6%).
- Beat CBS by more than one million viewers for the 29th consecutive week, the longest such streak since May 2015.
TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total viewer growth versus last season up +174,000 (+6%).
In total viewers, TODAY leads GMA by +134,000, its widest season-to-date advantage in 14 years.Leads CBS by +1.172 million viewers, its largest season-to-date advantage in 11 years and 62% larger than at the same point last season.
In the key demo A25-54, TODAY leads GMA by +138,000.Leads CBS by +334,000, its largest season-to-date demo advantage in five years.