NBC News’ TODAY remained the #1 morning show in total viewers and the key demo A25-54 for the second quarter 2026, the month of June, and the week of June 22.
During the second quarter, TODAY averaged 3.006 million total viewers, beating GMA by +175,000 viewers (+6%) and CBS by +1.262 million viewers (+72%). In the key demo A25-54, TODAY averaged 627,000 viewers, topping GMA by +159,000 viewers (+34%) and CBS by +344,000 viewers (+122%).
The quarter marked TODAY’s third consecutive quarterly win in total viewers, its longest quarterly winning streak since 2012. It also marked TODAY’s largest second-quarter advantage over GMA since 2011 and its largest second-quarter lead over CBS in 12 years. TODAY topped CBS by more than one million viewers for the second consecutive quarter, its best run since 2016.
In the month of June, TODAY averaged 3.014 million total viewers, outperforming GMA by +215,000 viewers (+8%) and CBS by +1.341 million viewers (+80%). In key demo A25-54, TODAY averaged 628,000 viewers, leading GMA by +177,000 viewers (+39%) and CBS by +375,000 viewers (+148%). TODAY ranked #1 in A25-54 for the 34th consecutive month, posting its largest June share of A25-54 viewers (47.1%) in nearly 15 years.
TODAY HIGHLIGHTS
- #1 morning show across the board for the week and season-to-date.
- #1 in total viewers for the third consecutive quarter and 23rd consecutive week.
- Largest second-quarter total-viewer lead over GMA since 2011 and its largest second-quarter advantage over CBS in 12 years.
- Highest June total-viewer audience in five years, with its largest June leads over GMA in 15 years and CBS in 12 years.
- Holds 22 consecutive weeks of year-over-year total-viewer growth.
- Only morning show to grow month-to-month in total viewers.
- Largest year-over-year total-viewer increase among the broadcast morning shows (+18%).