Edison Research has released the 2026 Infinite Dial in partnership with SiriusXM Media. As the longest-running survey of digital media consumption in the United States, the study has tracked trends annually since 1998. It has included social media usage since 2008, and today, 85% of Americans aged 12 and older report using social platforms.
Despite its widespread use, social media continues to face significant criticism—particularly regarding its impact on younger users. According to the 2026 report, a majority of American adults support restricting access: 57% of those aged 18 and older believe social media should be banned for individuals under 16.
Support for such a ban also varies by political affiliation. Among Republicans, 64% are in favor, compared to 54% of Democrats.