OpenAI will begin showing ads to users of the free and Go versions of ChatGPT in the United States within the next few weeks, a company spokesperson told Reuters, as the company looks to expand revenue amid rising costs and competition.
The rollout follows OpenAI’s recent integration of Criteo, an advertising technology firm, into its U.S. ad pilot for those tiers. Criteo said earlier this month it is already working with the company to enable ad buying and improve targeting.
According to The Information, Criteo has been encouraging advertisers to commit between $50,000 and $100,000 in spending. OpenAI has also advised advertisers that providing multiple variations of ad copy and visuals can increase ad frequency and improve performance.
The move into advertising comes as ChatGPT usage continues to surge, prompting OpenAI to seek additional revenue streams while managing the growing costs of computing infrastructure and heightened competition in the generative AI market.