iHeartMedia's KISS 107.1 in Cincinnati is launching a major morning show shake-up by bringing the nationally syndicated The Fred Show to its highly competitive 6–10 a.m. weekday slot, starting Monday,'
The popular program, originating from iHeartMedia's WKSC (103.5 KISS FM) in Chicago and hosted by Christopher “Fred” Frederick along with his ensemble cast of quirky on-air personalities, will now air on Cincinnati's top-rated hit music station (WKFS).
This move introduces a proven, high-energy morning show to one of the market's most listened-to dayparts.
The Fred Show is renowned for its fast-paced humor, personality-driven bits, pop culture commentary, daily games, and strong listener interaction, elements that have built it a loyal following and helped it stand out in the crowded CHR (contemporary hit radio) format. Syndicated through Premiere Networks, the show delivers consistent laughs and engagement while playing the biggest current hits.
For KISS 107.1, already Cincinnati's #1 hit music station featuring artists like Justin Bieber, Olivia Rodrigo, The Weeknd, and more, this programming change represents a deliberate strategy to deepen its appeal to younger listeners (especially millennials and Gen Z) and solidify its dominant position in the Cincinnati radio market.
The addition replaces whatever previous local or different morning programming was in place, aiming to inject fresh national appeal and entertainment value into the crucial morning drive time. Listeners can tune in starting February 9 at 6 a.m. ET on 107.1 FM, via the iHeartRadio app.

