The New York Times added 1.4 million digital-only subscribers in 2025, including roughly 450,000 in the fourth quarter, pushing its total subscriber count to 12.78 million and keeping it on track to hit its goal of 15 million by the end of 2027.
CEO Meredith Kopit Levien said the fourth-quarter results showed the company's strategy "continues to work as designed." The strong performance was supported by the September launch of family subscriptions, which allow up to four users per account and count as two subscribers each (though these additional counts made up less than 3% of digital-only subscribers by year-end).
Multi-product subscriptions—covering news plus games, cooking, Wirecutter recommendations, and sports—also grew, with just over half of the total subscriber base paying for more than one product by Q4 (a figure the company will no longer report separately).
- Total revenue of $802.3 million, up 10.4% year over year.
- Adjusted operating profit of $192.3 million, up 12.8%.
- Digital subscription revenue of $381.5 million, up 13.9%.
- Total subscription revenue of $510.5 million, up 9.4%.
- Digital advertising revenue of $147.2 million, up 24.9%, driven by strong marketer demand and new ad placements.
- Affiliate and licensing revenue of $100.2 million, up 5.5%.
- Average revenue per digital subscriber was $9.72, up less than 1% from the prior year.
- Print subscriptions continued to decline, with revenue down 2% to $129 million and print subscribers falling to 570,000 from 610,000 at the end of 2024.
The company ended 2025 with $1.2 billion in cash and marketable securities. Its board approved a quarterly dividend of 23 cents per share, an increase of 5 cents from the previous quarter.
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