Edison Research To Release the Infinite Dial 2025

Edison Research is set to unveil the latest installment of its acclaimed study, The Infinite Dial 2025, during a live webinar scheduled for Thursday, March 20, at 2:00 p.m. Eastern Time. This annual report, a cornerstone of digital media research since 1998, offers an in-depth exploration of how consumers across the United States engage with various forms of digital media.

The study is proudly supported by major industry players, including Audacy, Cumulus Media, and SiriusXM Media, reflecting its significance to the audio and media sectors.

For over two decades, The Infinite Dial has served as a vital resource, meticulously charting the evolution of key trends in digital media consumption. From the rise of streaming audio and the explosion of podcasting to the enduring presence of traditional radio, the adoption of smart audio devices, and the influence of social media, the study captures the shifting habits of American audiences. Its comprehensive benchmark data has become indispensable for a wide range of stakeholders—content creators, media companies, advertising agencies, and investors alike—offering actionable insights into the ever-changing landscape of consumer behavior.

This year’s presentation will be led by Edison Research Vice President Megan Lazovick, who will dive into the 2025 findings and highlight the most significant developments in digital media usage. Joining her is a distinguished special guest, James Cridland, the Editor of Podnews and a veteran with 35 years of experience in the audio industry. Cridland’s participation promises to enrich the discussion with his expert analysis and a broader global perspective on the trends shaping digital audio consumption worldwide.

The webinar is designed to appeal to a diverse audience, including industry professionals, media analysts, and anyone curious about the dynamic world of digital audio. Whether you’re a broadcaster, a marketer, a podcaster, or simply an observer of media trends, this event offers a front-row seat to understanding where the industry is headed. Registration is now open, and those interested in attending can secure their spot by clicking here.