MSNBC experienced a significant drop in viewership following their election night success.
On election night, MSNBC managed to attract an impressive 6 million viewers, surpassing CNN’s 5.1 million. However, just a few days later, their audience numbers plummeted. On Friday, MSNBC’s total average daily viewers dropped to 596,000, with only 71,000 in the key 25-54 age demographic.
Thursday’s total average daily viewers on Fox News came in at 2.6 million and 375,000 in the coveted 25-54 age demographic, according to Mediaite citing Nielsen data. Meanwhile, MSNBC brought in only 596,000 total viewers and 71,000 in the demo. CNN brought in 419,000 total viewers on Thursday and 91,000 viewers in the demo.
Fox News was up some 60 percent year over year for the day, while MSNBC and CNN were down 23 and 40 percent – respectively. In prime time the news was even more bleak for CNN and MSNBC as they shed 30 percent and 54 percent of their viewers, respectively, compared to the same day last year. MSNBC host Alex Wagner had her lowest rating show ever in terms of total viewers, while Chris Hayes’s show brought in its worst numbers since May of 2016.
MSNBC’s inability to keep its audience tuned in throughout the week signals a potential mood shift on the left as hope for a Kamala Harris victory has quickly soured into defeat and anxiety while awaiting Donald Trump’s return to power in January.
Overall television viewership of election night was down significantly from 2020, some 25 percent across the 18 major news networks measured by Nielsen. The 42.3 million viewers who tuned into either broadcast or cable news on Tuesday night represent those Americans who have yet to fall prey to cord-cutting and other trends shifting viewers away from linear TV.
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