Lehigh Valley-Reading Radio: Lisa DeMartini New iHM Market President

iHeartMedia announced Monday that Lisa DiMartini has been appointed Market President for the Lehigh Valley and Reading markets. She will report to Brit Goldstein, President of the iHeartMedia Mid-Atlantic Area.

Lisa DiMartini

“Lisa is the consummate professional — unflappable, positive, and centered. She has rejuvenated the Allentown market with her unique approach to fostering culture and partnerships,” said Goldstein. “I’m very excited to see Lisa apply her business principles to the Reading market and beyond.”

DiMartini most recently served as the Vice President of Sales for iHeartMedia Allentown, where she played a pivotal role in driving growth and fostering innovation. Prior to that, she excelled as Account Executive for iHeart Allentown. Her career began at The Morning Call in Allentown.

“I am honored to expand my role to lead both the Allentown and Reading markets,” said DiMartini. “I look forward to working with the talented teams in both locations to drive continued success and growth while delivering value to our partners and listeners.”