According to Edison Research, sports fans follow their favorite teams on audio and for some, the stakes are higher than just looking for a win. Recent data from the Sports Audio Report reveals that sports audio plays an integral role in how sports fans stay informed and make decisions when placing bets.
One standout finding from this report is the strong connection between fantasy sports and fan loyalty. A surprising 56% of those who play fantasy sports say they'd rather see their fantasy sports team win than their favorite sports team.
And for these engaged fans, sports audio is indispensable. The report shows that 65% of fantasy sports players consider audio content like podcasts, radio, or satellite radio essential for managing their fantasy teams. Similarly, 60% of sports bettors view such audio as crucial for their betting activities.
Audio content has become a vital tool, providing real-time statistics, expert analysis, and information that helps fans make informed decisions for both fantasy sports and betting.
More insights on sports fans will be available in the upcoming Sports Audio Report: Diverse Fans, supported by SiriusXM Media and GroupM. The webinar is scheduled for October 29 at 2 PM ET. Click here to register for the webinar.
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