Baton Rouge Radio: iHM Launches The Vibe 104.1 FM

iHeartMedia Baton Rouge has announced the debut of the new 104-1 The Vibe (KVDU-FM), Baton Rouge’s R&B and back-in-the-day jams.

104-1 The Vibe will feature Baton Rouge’s R&B and Back in the Day Jams, including songs from artists like Michael Jackson, Mary J Blige, Jodeci, Anita Baker and Usher. The station’s weekday lineup will also feature legendary multiplatform personality Steve Harvey, host of the award winning “Steve Harvey Morning Show,” and R&B icon Keith Sweat, host of the popular nighttime program, “The Sweat Hotel.” Plus, longtime personalities Bionce Foxx and newly named Program Director Miss Monique. The station will debut commercial free for three weeks at launch.

Bob Murphy, Senior VP of Programming of Louisiana/Arkansas markets says “This is an exciting and long overdue opportunity for Baton Rouge listeners to wake up with the nationally successful Steve Harvey Morning Show and end their day with Sweat Hotel. Our Executive VP of Programming Angela Watson-Charles brings a wealth of incredible programming success to this launch and we’re excited to bring the multi-talented Miss Monique to Baton Rouge as Program Director and PM drive host of 104-1 The Vibe.”

Baton Rouge Market President Aimee Lavespere adds, “The launch of 104-1 the Vibe addresses demand for these marquis talent in Baton Rouge. We are committed to expanding listener and advertiser options with meaningful and connected content across our six local iHeartMedia brands.”

Full Programming Lineup:

• 6am-10am The Steve Harvey Morning Show
• 10am-3pm Bionce Foxx
• 3pm -7pm Miss Monique
• 7pm-12am The Sweat Hotel