Media personality Astra, currently an on-air personality on iHeartMedia’s 103.5 KTU The Beat of New York, has been hired by Page Six to anchor for The NY Post's new video content. The Post’s fabled gossip column Page Six is taking a step beyond the page by launching a new studio facility in New York City to shoot an expanding array of celebrity-driven content.The Page Six studio, to open in early January as an extension of the print and online newspaper column, will have standing sets and shooting facilities for the production of daily video segments covering the celebrity entertainment and pop culture space.
The studio play marks Page Six at the New York Post — which is owned by Rupert Murdoch’s News Corp. — moving well beyond its tabloid newspaper origins to the digital, podcasting, TV, video and social media platforms.
Earlier, a TV extension of the New York Post‘s Page Six gossip column, Page Six TV, in 2019 was canceled after two seasons. Page Six TV faced stiff competition from rival shows, including Extra, Access and Access Live, along with the more tabloid-focused TMZ and Daily Mail TV, which also launched in 2017. The latest TV extension for the gossip column will see video segments produced around celebrity entertainment news, fashion roundups, awards show and red carpet coverage, in addition to items about celebrity real estate, beauty and fashion advice.
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