Dr. Phil To Launch His Own Cable Network

Mirroring Oprah Winfrey, Dr. Phil McGraw is launching his own cable network, Media Street Media, which is designed to “bring viewers essential news and entertainment.” Oprah, who created the Oprah Winfrey Network (OWN) in 2011, introduced McGraw to the masses as a relationship and life strategy expert on her eponymous syndicated daytime talker in 1998.

Forbes reports Merit Street Media will be anchored by Dr. Phil Primetime, which will debut on Monday, February 26th, 2024, and will air nightly at 8 pm ET. Similar to his former daytime talk show, which ran in first-run syndication from 2002 to 2023, Dr. Phil Primetime will feature McGraw advising guests facing real life issues.

Based in Dallas-Fort Worth, Merit Street will announce its full primetime lineup in the coming months and is expected to launch multiple hours of original daily programming. Included will be live news broadcasts that will bring fact-based truth and transparency.

"I absolutely love talking to real people about real problems. People who aren't just complaining but are actively looking for real solutions to better their lives," said McGraw in a statement. "American families and our core values are under attack. I love this country, and I believe family is the backbone of our society. Together we are going to stand strong and fight for the very soul and sanity of America and get things that matter back on track."

"As always, the audience will dictate our content because they are our content, and I want my viewer's help in building Merit Street, he added. “I continue my pledge to help individuals, couples, and families have the tough conversations, face the hard realities, and get real answers for the most positive and effective outcome."