Gannett Reports 14% Increase In Digital Revenue

Gannett is pursuing a strategy of monetizing its entire audience as it moves toward the end of the year, according to MediaPost.  

The company hopes to expand beyond essential news to lifestyle and sports topics that provide "joy," says Kristin Roberts, chief content officer at Gannett. It will focus on driving increased age views and readership.

This occurs as the digital-only revenue per user grew by 14% during the quarter YoY and hit a dollar total of $40 million, a 15.9% hike YoY. 

On the print side, the firm is trying for greater efficiency. For instance, it moved delivery of 11 titles to the U.S. Postal Service, and expects that to total 30 by the end of the year.  

Q3 revenues totaled $652.9 million, a 9.1% decrease YoY. However digital rose by 2.7% to $263.6 million, 40.4% of total revenues.

The company’s net loss fell to $2.6 million, versus $54.1 million in Q3 of 2022.