As radio confronts competitors like Spotify and SiriusXM, and AI has quickly emerged as another potential disruptor, radio’s air personalities continue to hold the key to the industry’s success.
In the fifth study in its partnership with Don Anthony & Morning Show Boot Camp, Jacobs Media is releasing the findings of its AQ5 study in a free webinar on Wednesday, September 13 at 2pm ET. Jacobs Media interviewed more than 500 current and former on-air personalities, hosts, and producers in the U.S. for AQ5 – the industry's only all-air talent survey (and the fifth in our series).
.png)
“We’ve learned a lot about the mindset of radio air personalities in our first four studies,” Jacobs Media’s President Fred Jacobs remarks. “Our new AQ5 study looks at the industry through a modern lens, testing the AI waters, emergency preparations, and the degree to which air talent are taking second jobs, as well as starting their own businesses. There’s a lot to unpack in AQ5 and I look forward to sharing the key findings with passionate broadcasters. If you believe on-air talent are radio’s secret sauce, you’ll want to be in attendance for this one.
The AQ5 survey was conducted between July 6-19, 2023 - To register for this free webinar, go HERE
No comments:
Post a Comment