Wednesday, May 24, 2023

USA Today was April's Fastest-Growing Newsbrand in the U-S

Fox News was the only one of the world’s top ten newsbrands by number of visits to avoid a fall in traffic in April, according to Press Gazette’s monthly ranking of global online traffic to English-language newsbrands.

Visits to Fox News were up by 4% year-on-year in April to 314.5 million, according to data from digital intelligence platform Similarweb. 

The remaining top ten sites fell by between 7% and 35% compared to April 2022.

The New York Times recorded a large year-on-year decline for the third month in row as visits fell 35% to 569.4 million, reflecting a similar fall in Press Gazette’s US top 50 ranking. The fall in visits was potentially linked to a less intense news cycle one year after the invasion of Ukraine, something that has likely affected many general news sites, and as well as lower interest in the Wordle puzzle. 

It was followed by Google News (372.8 million visits, down 24%) and Yahoo Finance (203.8 million visits, down 21%). Seven of the top ten newsbrands saw double-digit falls in growth. 

The BBC remained the biggest newsbrand in the world with 1.1 billion visits. It was followed by Microsoft news aggregator (655.2 million visits), CNN (626.1 million visits), the New York Times and Google News.

Among the top 50 as a whole, fastest-growing was US site (60.1 million visits, up 44% year-on-year). It was followed by AP News (69.2 million visits, up 33%) and Substack (51.1 million visits, up 28%) - which was slightly less growth than the newsletter platform saw last month. 

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