Podcasting Reach Rivals TV/Radio 18-34

The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation (see video below) in New York Thursday, reports RAIN News.

Unsurprisingly, this dramatic finding points to young users, age 18-34. Webster showed the following illustrative graphic:

Digging into the generational disparity between podcast reach and AM/FM and TV reach, Webster shows the mean age of each media category, compared to the mean age of the U.S. population. The basis here is a measurement of users of each media type in the last week. The following graphic illustrates this: