Nielsen to Market Edison’s Data To Ad Agencies

Nielsen, a global leader in audience measurement, data and analytics, announced Tuesday that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies.

Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content. Edison has conducted Share of Ear studies in multiple waves each year since 2014. Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.

Nielsen is committed to providing a complete view of the unduplicated audience across multiple platforms. Edison Podcast Metrics and Share of Ear services complement and support this vision by providing advertising agencies with a holistic view of audio and podcasting today. Edison services will be offered as part of Nielsen’s portfolio of audio and podcasting solutions, including Podcast Buying Power and Podcast Ad Effectiveness studies, that support investment decisions in the ever-changing podcast ecosystem.

“The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together,” said Jon Kaiser, Head of Nielsen’s Agency and Advertiser-direct businesses. “Edison’s insights are best in class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

“Share of Ear and Edison Podcast Metrics provide advertising agencies and clients with incredibly rich data about the total audio universe,” said Larry Rosin, President of Edison Research. “We are excited to work with Nielsen to grow the audio space by providing information about the total audio audience to planners and buyers.”

The Share of Ear® and Edison Podcast Metrics services are based on surveys of persons aged 13 and older in the United States, and are updated four times a year. Agencies interested in learning more about Share of Ear and Edison Podcast Metrics should contact a Nielsen representative.