D/FW Radio: KERA To Manage Classical WRR-FM

KERA and the City of Dallas, Office of Arts and Culture are in the final confirmation process of a management agreement for Dallas-based classical music station WRR 101.1 FM — the first licensed broadcast station in Texas and one of the nation’s oldest operating radio stations. KERA has submitted a proposal in an open procurement process and has finalized a contract with the City. The proposed contract will go to the Dallas City Council for approval.

The management agreement ensures WRR remains a locally programmed classical station, operated by KERA and owned by the City of Dallas. Keeping WRR a classical station is not only a requirement of the City’s RFP — it is KERA’s explicit goal. The agreement also ensures WRR will continue to operate out of its Fair Park studios in South Dallas for the next seven years.

“KERA is honored to be considered to manage WRR and deepen its commitment to classical music,” says Nico Leone, President & CEO of KERA. “Together we can help WRR grow and serve diverse audiences in Dallas and across North Texas, ensuring WRR’s sustainability for generations to come. And given our own commitment to arts and culture, and our strong partnerships both locally and nationally, KERA is well positioned to build on the success that WRR has achieved in its incredible 101-year history.”

WRR 101.1 FM (100 Kw)

KERA is an ideal management partner to help WRR grow its audience, keep up with industry and technology trends, and ensure audiences receive the highest-quality classical music programming possible. For more than 60 years, KERA has served the people of North Texas with the best in public broadcasting programming. And like WRR, KERA has a longstanding legacy of supporting the arts in North Texas — from in-depth arts reporting on 90.1 KERA News and Art&Seek, to inspiring performances on KERA TV and 91.7 KXT. Additionally, KERA reaches more than 2.6 million people each week through its public service platforms and broadcast channels. That coverage is also shared statewide through The Texas Newsroom, and nationally on NPR.

“WRR is a beloved station in the Dallas and North Texas community,” says Sylvia Komatsu, Chief Content and Diversity Officer of KERA. “We are thrilled at the opportunity to deepen our shared commitment to the arts and classical music in North Texas, and together engage with previously underrepresented communities in the classical space.”