Edison Research announces the Top Podcast Genres in the U.S. for Q1 2022, and comedy takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics.
“As advertisers increasingly seek to target podcast listeners, it becomes more important to understand the appeal of various genres in the space,” said Edison Research SVP Melissa Kiesche.
Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+.
Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. It is the only measurement based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks. The genre ranker is derived from data collected continuously Q2 2021 – Q1 2022, from surveying weekly podcast consumers ages 18 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. Surveys of 8,000 podcast listeners in the U.S. were conducted Q2 2021 through Q1 2022.
Current subscribers to Edison Podcast Metrics include the top networks in podcasting as well as leading technology platforms.
For information about Edison Podcast Metrics contact Edison Research SVP Melissa Kiesche at mkiesche@edisonresearch.com
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