SiriusXM Strikes Multi-Year Deal with Crooked Media

Today SiriusXM announced a multi-platform agreement with Crooked Media, the independent progressive media company credited with some of the most popular and critically acclaimed podcasts in the U.S. and abroad. As part of the agreement, Crooked Media's top-ranked podcasts, including Pod Save America, Lovett or Leave It, and Pod Save the World, will join the SiriusXM network through the 
2024 election cycle and beyond.

The agreement gives SXM Media, the advertising sales arm of Sirius XM Holdings Inc. (SIRI), exclusive global ad sales rights to Crooked Media's extensive lineup of podcasts starting in May. SXM Media also gains sales and sponsorship rights to digital video, social media, and live events produced by Crooked Media. Since 2017, Crooked Media has launched over 25 podcasts and podcast series, including Pod Save America, Keep It, and Wind of Change, and has amassed over 25 awards. Today, Crooked Media's slate of podcasts generate over 21 million monthly downloads. Per Edison Research, SXM Media is the #1 U.S. podcast advertising network in weekly listener reach.

SiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media's podcasts, including listeners of SiriusXM radio channels, whose paid subscribers total more than 32 million. Crooked Media will retain editorial control of its podcasts and, as a result of this new agreement, is anticipated to expand its network of podcasts over the next three years, as well as further invest in the development, distribution and marketing of its existing podcasts.

'Pod Save America' Co-Host Dan Pfeiffer, Lovett, Favreau, Vietor
(Photo: Jessica Pons)

SiriusXM will also distribute both audio and video content from Crooked Media's podcasts on SiriusXM, including on its radio platform and the SXM App. The Crooked Media podcasts join a growing, diverse lineup of political and entertainment programming available across SiriusXM.

"We started Crooked to create space for better conversations about politics, culture and the world around us," said Crooked Media co-founders Jon Favreau, Jon Lovett, and Tommy Vietor in a joint statement. "We are excited to team up with SiriusXM to extend that mission to a bigger audience. This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community."

"We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers" said Scott Greenstein, SiriusXM's President and Chief Content Officer. "Jon Favreau, Jon Lovett, and Tommy Vietor are three of the best podcasters around and we believe in their creative vision. We are here to support that vision by introducing Crooked Media to new listeners who will love their content."

Crooked Media podcasts are available to listen to on Stitcher, the SXM App, Pandora, and all other major podcast platforms.