Super Bowl LVI was watched by 150 million people on TV and streaming platforms, according to nexttv.com citing iSpot.TV, a measurement company being used as an alternative to Nielsen by NBCUniversal.
The game had an average minute audience of 121 million viewers, with 56% of U.S. households watching at all or some of the telecast on NBC, Telemundo and Peacock.
Last year’s game had an average audience of 91.6 million viewers on CBS, according to Nielsen. Adding in viewers on other platforms raised the count to 96.4 million. Nielsen plans to release its Super Bowl statistics later today.
Linear viewership of Super Bowl LVI averaged 98.1 million viewers per minute, according to iSpot, with total in-home reach of 134.5 million on NBCU networks. NBC had 131.6 million viewers and Telemundo added 2.9 million viewers.
The out-of-home average audience for the Super Bowl was 12.5 million, as measured by Tunity Analytics, another iSpot partner.
The average Super Bowl ad reached 106 million viewers. The game generated 4.39 billion verified household ad impressions across all platforms in 216 minutes.
Working with iSpot, NBC and its advertisers are getting data about the commercials that usually aren’t available for weeks.
During the game, the commercial attention rate was 36% higher than the average across all networks and shows on Sunday. The commercial completion rate was 98.6%.
Viewership peaked during the halftime show featuring hip-hop legends Dr. Dre, Snoop Dogg, 50 Cent, Mary J. Blige, Kendrick Lamar and Eminem, getting a 12% bump.
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