Saturday, November 13, 2021

Times Hit Piece: AM Talk, Podcasts Called Audio's 'Wild West'

Rick Wiles hosts Podcasts via iHM's platform

On a recent episode of his podcast, Rick Wiles, a pastor and self-described “citizen reporter,” endorsed a conspiracy theory: that Covid-19 vaccines were the product of a “global coup d’état by the most evil cabal of people in the history of mankind,” reports The NYTimes.

“It’s an egg that hatches into a synthetic parasite and grows inside your body,” Wiles said on his Oct. 13 episode. “This is like a sci-fi nightmare, and it’s happening in front of us.”

Wiles belongs to a group of hosts who have made false or misleading statements about Covid-19 and effective treatments for it. Like many of them, he has access to much of his listening audience because his show appears on a platform provided by a large media corporation.

Wiles’ podcast is available through iHeartMedia which claims it reaches nine out of 10 Americans each month. Spotify and Apple are other major companies that provide significant audio platforms for hosts who have shared similar views with their listeners about Covid-19 and vaccination efforts, or have had guests on their shows who promoted such notions.

Scientific studies have shown that vaccines will protect people against the coronavirus for long periods and have significantly reduced the spread of Covid-19. As the global death toll related to Covid-19 exceeds five million — and at a time when more than 40 percent of Americans are not fully vaccinated — iHeartMedia, Spotify, Apple and many smaller audio companies have done little to rein in what radio hosts and podcasters say about the virus and vaccination efforts, according to The Times.

The reach of radio shows and podcasts is great, especially among young people: A recent survey from the National Research Group, a consulting firm, found that 60 percent of listeners under 40 get their news primarily through audio, a type of media they say they trust more than print or video.

Buck Sexton, the host of a program syndicated by Premiere Networks, an iHeartMedia subsidiary, recently floated the theory that mass Covid-19 vaccinations could speed the virus’s mutation into more dangerous strains. He made this suggestion while appearing on another Premiere Networks program, “The Jesse Kelly Show.

“We’re seeing lots of public radio stations doing amazing local work to spread good health information,”  Jason Loviglio, an associate professor of media and communication studies at the University of Maryland, Baltimore County said. “On the other side, you’re seeing mostly the AM radio dial and their podcast counterparts being the Wild West of the airwaves.”

iHeartMedia — which owns more than 860 radio stations, publishes more than 600 podcasts and operates a vast online archive of audio programs — has rules for the podcasters on its platform prohibiting them from making statements that incite hate, promote Nazi propaganda or are defamatory. It would not say whether it has a policy concerning false statements on Covid-19 or vaccination efforts.

The audio industry has not drawn the same scrutiny as large social media companies, whose executives have been questioned in congressional hearings about the platforms’ role in spreading false or misleading information.

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