Wednesday, October 20, 2021

Katz Names Scott Porretti President of Digital Audio

Scott Porretti
Katz Media Group has announced Scott Porretti has been elevated to President of Katz Digital Audio, a division of Katz Media Group.  He will continue to report to Mark Gray, CEO of Katz Media Group.  

Porretti, a veteran of Katz, who is uniquely qualified for his expanded role, will continue to oversee all Katz Digital Audio offerings, manage relationships with an expansive roster of publishing and technology partners, and further the growth of podcasting and programmatic digital audio on behalf of current and new partners. Katz Digital delivers both scale and targeting to the digital audio marketplace, working directly with brands and agencies across the country to develop successful custom campaigns.  

Porretti has led the digital team in making substantial strides to strengthen internal technology and systems.  These advancements have streamlined advertisers’ access through Katz to the best brands and publishers in audio content, utilizing advanced targeting technology to effectively reach consumers. Porretti is also spearheading the rollout of the newly launched Katz Intelligence Manager (KIM), a state-of-the-art proprietary audience technology for the digital audio marketplace. 

Under his leadership, Porretti and his accomplished team have been an integral part of the exponential growth in the digital audio business over the past several years. Together, they have created an ever-expanding, all premium, audience solution.  

“Katz excels at helping brands reach and engage with consumers in meaningful, impactful ways,” said Mark Gray, CEO of Katz Media Group.  “Scott’s in-depth knowledge and vast background in developing audio solutions across a variety of platforms has helped Katz grow its diverse digital offerings and proprietary technologies. Scott’s effective team leadership style, and his extraordinary vision in this marketplace, has catapulted Katz Digital to a place where it is now viewed by advertisers as a one-stop-shop to reach diverse audiences with unparalleled scale.”

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