On Halloween night, American adults favor Original M&M candy, with the colorful, chocolate pack winning 76.1% of the match-ups it was shown in. The classic candy was followed by Reese’s Peanut Butter Cups in second place, with a 74.4% win rate. These two were also the top two candies chosen, in reverse order, by the 8- to 14-year-olds whom YouGov surveyed, making them clear overall winners for people who want to fill their trick-or-treat bowls with nationally popular items. Just get ready to refill often.
➤Adults in the United States pick M&Ms as the best Halloween treat
Reese’s Peanut Butter Cups are followed by crispy Kit Kat bars (72.8% win percentage) in third place. The top five is rounded out by Peanut M&Ms and Butterfinger bars, which each won about 70% of their match-ups. Chocolate dominated: It was the main flavor in each of the top 18 adult picks.
➤The best Halloween candy to steal from your kids
Of course, most adults aren’t trick-or-treating on Halloween night (unless they are taking kids). With that in mind, we looked at the differences in taste between adults and kids, which might make it a little easier to decide what candies considerate but hungry parents ought to swipe first from their kids, and which candies to leave behind.
Adults prefer certain chocolates — such as dark chocolate, mint chocolate, or nutty chocolate — much more than kids do. The adults we polled were much more likely than kids to choose Dove Dark Chocolate bars, Andes Chocolate Mints, and Almond Joys, for instance.
Kids are much more likely to select sour candies, fruit-flavored candies, or chewy candies. More than adults, they love Sour Punch Twists, sparking Pop Rocks, chewy AirHeads, or the straight sugar rush of Pixy Stix.
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