Thursday, July 16, 2020

Omnicast Media Joins Westwood One Podcast Network


CUMULUS MEDIA’s Westwood One has announced a partnership with Omnicast Media that brings the popular podcast Something You Should Know to the Westwood One Podcast Network.

Something You Should Know was launched by Omnicast Media in September 2016 and has grown to tens of millions of downloads yearly. In each episode, host Mike Carruthers interviews top experts in their fields to offer fascinating information and advice to help listeners save time and money, advance their careers, become wealthy, improve relationships, and simply get more out of life. In addition, Mike uncovers and shares short, engaging pieces of "intel" to help make life better.

Something You Should Know drops each Monday, Thursday, and Saturday, and is available at Apple Podcasts, Spotify, Stitcher, TuneIn, Pocket Casts, and Google Podcasts, among other platforms.

“We have admired the tremendous growth of the Westwood One Podcast Network into the top tier through smart, targeted development and strategic partnerships, and are very excited to align ourselves with some of the best creative and executive talent in podcasting.” Said Mike Carruthers. “Both Ken Williams, my partner in Omnicast Media, and I share previous success with Westwood One in radio, and we look forward to continuing that success in podcasting.”

“Mike and Omnicast translated the popular Something You Should Know radio feature into a powerhouse podcast, allowing Mike to give his loyal audience a great deal more insight and in-depth information,” said Suzanne Grimes, EVP Marketing, CUMULUS MEDIA and President, Westwood One. “With Mike and Ken back in the Westwood family, we are excited to grow the show’s formidable audience even further and extend that listener connection to our advertising partners.”

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