PA Radio: Seven Mountains To Acquire Billtown Area Translator

Seven Mountains Media, the parent company of WCFT 106.5 Fm in Bloombusrg PA has agreed to buy the tiny FM translator from Family Life Ministries, The Press-Enterprise reports.

Seven Mountains intends to relocate the tanslator, where it will be used to bring a little “FM revitalization” to one of two AMs the company is acquiring in the Williamsport market.

For $100,000, the company led by President Kristin Cantrell is grabbing W234AQ at 94.7 MHz.

Thanks to geography, the FM translator covers only Muncy. But that’s set to change. The tower is set to move further west, to cover Montoursville, just east of Williamsport.

And it will rebroadcast either WLYC-AM in Williamsport or WEJS-AM in Jersey Shore.

WEJS is a news/talk station that now uses W281AR at 104.1 MHz in Williamsport. However, programming could shift to W234AQ, with 104.1 MHz instead used to rebroadcast WLYC.

That station is FOX Sports Williamsport and uses W224AI at 92.7 MHz in Loyalsock to reach areas east of central Williamsport. Thus, W234AQ would give the sports talker added coverage.