Everyone’s inside. And according to NuVoodoo Research everyone is adjusting to the “new normal,” which we can only hope is temporary.
One of the adjustments radio programmers face is how much to cater to a pandemic’s stranglehold on lives vs. providing an escape for the masses since they’re bombarded with information elsewhere.
According to PJ Kling, VP Product & Business Development, NuVoodoo has been asking important questions of the audience over the last several weeks in order to help determine these answers. They also keeping track of things like media usage.
One of the biggest questions NuVoodoo is asking now is how much COVID-19 info you should be responsible for relaying. Should we be Coronavirus-free? Should we drop the format and simulcast our sister news station? We asked 1,200 people where the balance was, and it’s definitely in the middle:
A significant 72% overall feel that music stations should remain mostly music-focused, with occasional or hourly updates on local Coronavirus information in your market.
Of course, local stations remain the expert on audience demands.
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