Tuesday, December 24, 2019

NYC Radio: Michael Kay Gets Last Laff In Nielsen Ratings

On Monday, the Michael Kay Show’s domination of Francesa in his final ratings book became official.

Kay blew out Francesa, reports The NY Post.

Kay stood over Francesa in the Nielsen Audio Ratings that both stations use to sell radio advertising. Kay finished at a 7.4 share among men ages 25-54, while Francesa was at 5.5.

Give Francesa his .6 streaming boost and he is still being towered over by Kay, 7.4-6.1.

Kay was No. 1 overall in the entire market, while Francesa was second or third, depending how you look at streaming.

For Kay and his team, beating Francesa is, in a way, old news, even though this one was indisputable because it was an utter destruction. What is new is the perch that Kay sits on with his sidekicks, Don La Greca and Peter Rosenberg.

They are the No. 1 afternoon show in New York, sports or otherwise. They are the new champs, atop the city for the first time for any ESPN New York show since its inception 16 years ago.

In Francesa’s final afternoon book, the Kay Show knocked Francesa out. It barraged him in each of the three months, leaving Francesa on the floor searching for his mouthpiece as he headed for the exit.

“It has been great to see the continued growth of The Michael Kay Show and 98.7 ESPN,” said Ryan Hurley, program director of 98.7FM ESPN New York.  “The show has consistently given listeners an inclusive and unique brand of sports and entertainment.  We are very proud of what the guys are doing and look forward to what’s next.”

Kay and ESPN New York were able to throw Francesa’s years of trash talk back in his face. Francesa has repeatedly said he would never be beaten in the ratings. He said ESPN needed to bring “more than pea shooters.”

He once told a crowd of his fans that “no one cares” about Kay. Kay handily beat Francesa in his final book.

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