The New England Patriots won the game, but the NFL won the night.
The National Football League finished first in USA TODAY’s Ad Meter, a ranking of Super Bowl ads by consumer rating.
That’s a first for the NFL, which finished second in last year’s Ad Meter for a Dirty Dancing parody starring Eli Manning and Odell Beckham Jr. Amazon, which won last year’s crown, finished second this time, in both cases for ads featuring Alexa and a bevy of celebrities.
The league’s two-minute ode to itself on Sunday’s telecast was a tour de force starring an assemblage of many of the greats of NFL history, including Eli’s brother Peyton.
➤Click Here To View Super Bowl Commercials In The Order They Aired
The ad begins at a black-tie dinner to celebrate the league’s upcoming 100th season and quickly devolves into a banquet-hall brawl when a golden football from atop a many-tiered cake falls off and hits the floor. Soon the all-pro cast --- connecting six generations of NFL players past and present — is throwing and catching and intercepting and recovering the hot-potato football.
Microsoft came in third for a heart-tugging ad about its Xbox Adaptive Controller for kids with limited mobility who play video games. And Hyundai finished fourth for an ad starring Jason Bateman as an elevator operator to all the places none of us want to go.
The NFL’s ad, called “The 100-Year Game,” included players from today, such as Tom Brady, and yesterday, such as Jim Brown. It also included female youth football player Sam Gordon, sportscaster Beth Mowins, Fortnite gamer Tyler “Ninja” Blevins, and Sarah Thomas, the NFL’s first female official.
AdMeter’s results are based on voting by tens of thousands of registered participants. In its 31st year, Bud and Bud Light have won Ad Meter 14 times
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