According to MediaPost, the digital marketing agency released the results of its annual “Super Bowl Viewership and Consumer Streaming Trends Survey,” which examines streaming habits around the NFL championship game.
The survey found 21% of respondents say they plan to watch at least part of the game via streaming video this year, up from 8.1% last year, a 160% increase.
CBS has the TV rights to this year’s game and will make it free to stream on its websites, connected TV and mobile apps. It will not require any authentication, eliminating some of the friction that comes with streaming most NFL games.
If 20% of consumers actually streamed the game, that would mean around 20 million consumers streamed the event, which would be a record for a single live event.
“Based on the exponential shift in our data, we may well see a day when Super Bowl streaming overtakes traditional TV viewership completely,” says Chris Loretto, executive vice president, Adtaxi.
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